Monday, February 7, 2011

INTRODUCTION


               

 
Event management is the creation and development of all kinds of events and occassions.Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.

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